- Operating since:
- November, 1998
- Locations:
- 3 in Ontario
- Total Capacity:
- 1,134
Objective - To engineer a menu that is not only functional and profitable, put also inspires social interaction - the cornerstone of success for the Grace O'Malley's chain. Their locations are well known for their live entertainment and late night environment. The food has always been excellent and it was time to share in the spotlight.
Result - Increased entrée sales and a more consistent sales mix.
Sales information supplied by Grace O'Malley's.
Graphs represent a 12 week data accumulation, 6 weeks prior
and 6 weeks post introduction of SMARTmenu.