Because every restaurant concept is different, the first step of the SMARTmenu analysis is a fact-finding interview. This is where we get some behind-the-scenes information from you and learn what makes your establishment unique. You will need to identify your most profitable items, (not just from a food cost or dollar contribution angle, but also factoring in production time) your top sellers, your target demographic, your sales-mix, and your 'best-food-forward' items.
Once we have the information we need, along with a copy of your existing menu and some established goals, the analysis begins. We will dissect the mechanics of your menu in a variety of ways, including the use of a small focus group to assist in determining your menu's natural 'hot spots' and most memorable items and descriptions.
The process takes about two weeks and once complete, we will present you with a report outlining our findings, along with a detailed list of suggestions to improve the effectiveness of your menu. Included in our service is a three and six month follow-up, to monitor the impact of the changes made as well as determine if any additional tweaking may further enhance the performance of your menu.
You will also receive a complimentary concept design from the team at INDUSTRYimages. This provides you with an opportunity to see, at no additional cost, what a professional menu designer could do with the look and feel of your menu. The vast majority of clients have found that their investment into professional menu analysis and design has paid for itself in a matter of weeks, and profits continue to climb!
The results:
An improved dining experience for your clients, and a return visit. Once applied, the results and suggestions from our analysis speak for themselves. Not only can effective mechanics influence what your customers are ordering, but in many cases how much they are willing to spend and how likely they are to come back.
For real-life results, take a look at our Case Study.
